Where should I Advertise?   Advertising is as much about science as it is about art. Effective advertising is a result of a systematic process of tracking, measuring, evaluating and adjusting your advertising strategies and tactics. Anyone that tells you categorically that x will achieve y is lying to themselves as well as you.   Stark Reality Marketing follows advertising principles that we know produce the most effective results under the circumstances that are prevalent in your industry category. Advertising is about scientific experimentation that minimises your investment risk, and maximises your return.   The major decisions involved in developing an advertising program are: Setting advertising objectives. For example, are you seeking to achieve - Awareness / Trial / Purchase? A direct response? Increased brand awareness? Increased share of the market? Launch of a new product, etc? Setting the budget will affect most aspects of the advertising campaign, most importantly - Media selection Geographic markets Length of the campaign Timing Reach, and Frequency. Message decisions will affect how and what we say creatively.   With a strong background in Media Planning and Buying we guarantee that your professional services or business-to-business organisation will not find a more effective, realistic and unbiased advertising solution.

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