Marketing Services – What we do   What we do? Stark Reality Marketing provides business Business-to-Business (B2B) and Professional Services companies with realistic strategies to increase sales or decrease marketing costs. We provide you with big ideas tailored to your budget. From strategy right through to execution of your marketing tactics, Stark Reality can assist you in achieving your objectives with the minimum of stress.   Strategy - Marketing Services : Market Research Product Development Market Feasibility Studies Brand Positioning Creative Strategy Marketing Plans Marketing Audits Communication Audits Media Planning   Tactics : There are many ways in which you can sell your product or service. Due to the advances in technology and the ever present competitive market forces we are seeing a proliferation of new and exciting ways of reaching customers and prospects and new, sometimes confusing and rarely consistent names being used in industry publications or the mainstream media. Marketers are in most cases not following their own advice and making already complex issues worse by generating new industry jargon in the search for their own differentiation in the marketplace and in the process further confusing clients.   However all these new ways of communicating can still be classified under the 4 broad "ways of selling" : Advertising Mass Media – e.g.: TV, Radio, Print, Internet (Search Marketing), Point of Sale Niche Media – e.g.: Trade Press, Ambient / Out of Home Direct Marketing – e.g.: Direct Mail, Email, SMS, Word of Mouth (Viral) Personal Selling Direct Selling Networking Network Marketing PR Sales Promotions and Events   Stark Reality has the skills and the experience to make sure your business uses the right communication mix and is dedicated to providing you with the maximum return on your marketing investment.   Creative Services - Copywriting and Design Corporate Identity Development from Collateral to Packaging and POS Direct Marketing: Brochures, Postcards, Letters, Online Marketing: Websites, Blogs, Email Marketing, Search Marketing, Online Advertising Advertising

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