1. Improving Your Communication Efficiency:
   • Reaching the same number of consumers for a Lower Cost
   • Reaching more consumers for the Same Cost
2. Improving Your Communications Effectiveness:
   • Differentiating your business from your Competitors
   • Creating a Favourable Perception with your Target Market

1. Retainer – Suitable for organisations that have ongoing marketing projects and have a requirement for “advice on-tap”
2. Hourly Fees – Suitable for short consultations
3. Fixed Price – Set Project Fees
4. Value Based Fees

Value Based Fees
Value based fees, are in theory, the most equitable method of pricing professional services, from both the point of view of the client and the consultant.

Whenever someone charges by the hour they are immediately in an ethical conflict, because the only way the consultant can make more money is to spend more hours, while the client’s best interests are served by solving the problems in as few hours as possible. Majority of our clients choose the Fixed Price option in the knowledge that the fees will not fluctuate based on the number of hours the project may take.

1. Clearly defined objectives based on business outcomes
2. Objectives that can be measured quantitatively
3. Ability to quantify the impact on the set business objectives
4. Agreement on the % of the Value being delivered to be paid in return for the completion of the project
5. Complete transparency / Audit trail that is accessible to us

Essentially Value Based Fees require us to invest our time into your business and be paid only when we achieve the desired results. This requires both parties to trust each other whilst putting a greater level of decision making into the hands of the consultant – a shift from “recommendations” to “actions”.