Marketing Consultant Vs. Advertising Agency   There is crossover between the job function of a marketing consultant and an advertising agency. However, for the most part Marketing Consultants possess more general business skills, whereas Advertising Agency skills are more specific to the discipline of communication.   Marketing consultants have usually come from a background of working on the client side (internal marketing departments) and have concentrated on analysis and research of category and consumer trends. Their areas of expertise range from developing products or services to meet the needs of their target market to managing the distribution relationships and the sales process.   Advertising Agency professionals concentrate on the communication aspect of marketing, making sure that the right message reaches the right prospects the right number of times.   "For many Small and Medium Enterprises the cost of communication - reaching their intended audience - is their greatest fixed business cost. And yet most SME's do not budget for this ongoing investment let alone understand the basic principles and processes required to maximize their return on this marketing investment." Gene Stark   This is generally the most expensive part of your marketing - getting your message before the eyes and into the ears of your prospects. It will most likely constitute 80% of your marketing budget!   At Stark Reality you will get maximum positive exposure for your brand, without the hype associated with hiring a traditional marketing consultant or advertising agency.   Advertising Agency professionals can be segmented into 3 distinct categories: Account Service - Strategic Planning and Account Management Media Planning and Buying Creative and Production.   These divisions get segmented into further specializations - in fact almost daily - due to technological changes and media innovation and fragmentation. Additionally, there are many different types of agencies specializing in different markets or disciplines.   Both Marketing and Advertising skills are vital to achieving success for your business. Stark Reality is a unique organization that combines the strategic skills of a marketing consultant with the expertise of an advertising agency to assist you in growing your business. Using our proven scientific principles will ensure an increased return on your marketing investment.

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