Marketing Communication   Marketing has become synonymous with Promotion. The reason for this is two-fold: Promotion is in most cases the only element of the marketing mix that Marketing Consultants truly control. 80% of the marketer's budget (time and money) is spent on Promotion or, more correctly in today's world, Communication. That is, reaching your customers and prospects with your message and constantly fine tuning it based on their responses. Communication is about dialogue, not the old fashioned marketing monologue that did not allow for customer feedback. A Stark Reality Marketing Consultant can assist B2B and professional services businesses develop: Who are our target buyers? Total Customer (Brand) Experience - Marketing Mix What is unique about our product or service? (Positioning in the market) Creative (Branding) - What you say and How you say it What is the Marketing Budget? Reaching the Customer through Advertising, PR, Sales Promotions, Personal Selling Where you say it the Frequency with which you say it to result in short and long term sustainable sales increases.

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